Here at Shake Shack, we take care of each other first and foremost so that we can make raves for our guests, community, suppliers, and investors. After all, teamwork makes the dream work. We work our buns off, but we play hard too, with a Team Appreciation Day, unlimited meal discounts, volunteer opportunities, and so much more. If you’re looking for a deeply fulfilling, financially rewarding, and really fun career, you’re in the right place.

The Regional Marketing Manager is responsible for supporting national and local marketing efforts in the North e ast region (NY, NJ, CT, MA, RI) and supporting experiences in NYC . This person will be responsible for developing a local marketing strategy and working directly with the local Shack teams and the Home Office team to execute.

This role is perfect for someone who has field marketing + brand experience, enjoys being on the go, loves building relationships and deepening community ties, and has a knack for analytics and reporting.

Key Responsibilities

Develop and execute a regional marketing plan for assigned markets as an extension of national initiatives

Develop and execute market-wide promotions and programs to drive sales, traffic, and digital engagement

Measure, evaluate and report on regional marketing initiatives

Manage regional marketing budget

Uphold the Shake Shack brand pillars across all assigned markets

Maintain and execute a regional calendar including but not limited to: events, activations, collaborations and promotions

Work closely with Shack General Managers and Area Directors on a day-to-day basis to educate team on regional and national marketing initiatives and train team to execute their own local shack marketing

Oversee Shake Shack’s brand entry into new and mature markets during pre-opening, opening and beyond

Build key relationships with community partners and likeminded brands

Develop and share best practices and turnkey programming for marketing peers

Work with the brand marketing team to support and execute brand campaigns in NYC

Work cross functionally with Operations, Supply Chain, Development and Finance teams

Report to Director of Regional Marketing

Occasional travel will be required

Skills & Knowledge

Bachelor’s degree in marketing or equivalent education and experience

Strong connections in the local markets with a deep understanding of the community and what makes the Northeast region unique

Detail-oriented with an eye for the big picture

Ability to prioritize short- and long-term goals

Excited to develop creative programs and solutions for local restaurants

Genuine interest in the performance of the business to drive results

Ability to work well independently and remotely from team leader and peers

Superb verbal, written and presentation skills

Strong leadership skills

Experience

4-6 years of marketing experience

Experience managing a budget, tracking costs and processing invoices

Benefits include:
Medical, Dental, and Vision Insurance

Transit Discount Program

401K Plan with Company Match

Paid Time Off Program

Flexible Spending Accounts

Employee Dining Program

Referral Bonus

Online Training Program

Career Development

Corporate Fitness Discount Programs

Choice of Global Cash Card or Direct Deposit

Pay Range - $82,410.00 - $105,110.00

About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table . Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
We are expanding across the U.S. and around the world! Join our #ShackFam

Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws. themediafat.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, themediafat.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, themediafat.com is the ideal place to find your next job.