The social media manager is responsible for managing Duck Donuts’ online authentic voice and presence, building brand awareness within the online community. This position develops and executes social media calendar and supporting, engaging content, as well as serves as the community manager. Reporting to the director of communications, this position will collaborate closely with corporate team and provide counsel to franchise partners.

Responsibilities:

• Create corporate social media strategy for Facebook, Instagram, Twitter, LinkedIn and TikTok, as well as emerging platforms. This includes using a consistent brand voice and proactively creating compelling content, and managing and executing monthly organic social calendars in order to maximize brand positioning, campaign support and brand awareness.
• Source best-in class brand content from Duck Donuts shops and with Duck Donuts products (videos, photos).
• Train and lead franchisees to post local activity, sharing ongoing best practices and recommendations to increase engagement as well as support owners through grand opening.
• Ensure that Duck Donuts is engaged with its followers and in emerging interactive media trends focused on specific target audiences.
• Actively monitor and manage online sentiment and respond to customer inquiries, helping to maintain positive brand reputation and image.
• Responsible for vetting and managing agency partnerships.
• Track and analyze key performance metrics to determine effectiveness of efforts optimizing as needed.
• Assist with influencer marketing efforts, including but not limited to identifying brand partners, outreach, coordination of visits in-shops with owners, etc.
• Stay up to date on the latest industry and content trends.

Required Skills, Education and Experience:

• 3-5 years of public relations, marketing or social media experience
• Bachelor’s degree in marketing, communications, digital marketing, business/analytics or other relevant area required
• Excellent and well-developed written and verbal communication skills, with ability to think conceptually, strategically and creatively
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.
• Experience with social scheduling & publishing platforms
• Photo and video experience, including editing
• Ability to create engaging content
• Organized and able to multitask with understanding of AP style
• Remote position, but prefer located within driving distance of Mechanicsburg, PA

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Mechanicsburg, PA 17055

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