This position will be the lead creator for content creation on Tik Tok for the brand COLDEST.com
Requirements:
- A student attending Union College.
- Love creating videos* on social media. Fun personality, vibrant, passionate, and an effective communicator.
- Deep understanding of social media, SEO, hashtags, or ability to learn.
- Ideal candidate has experience in creating viral content on Tik Tok, Youtube Shorts, and Instagram Reels.
- Ideal candidate is a model.
- Enjoys being in front of a camera, in a social media studio creating content.
- Understands how to edit, and/or ability to learn how to use phone editing software (capcut)
Tasks:
- Create content that builds stories around the brand.
- Create content talking about products.
- Learn / Understand how to create compelling short-form content that can go viral on tik tok (building a hook, introducing the problem, solution, and call to action).
- Be able to respond to comments with videos.
- Respond to community comment questions in tik tok with video responses.
- Discuss new launches of products on camera.
- Ability to create, edit, post (all on a phone), multiple pieces of content a day.
- Develop a content strategy, and a content calendar for new posts.
- Work closely & take direction from the head of marketing on strategy and direction with weekly updates.
- Ability to test new strategies and pivot when necessary on types of content when they don’t work.
- Self-motivated and self-driven, able to create their own tasks, think creatively, and strategically, and think of new content on their own.
- Create, research, and test viral (copyright free) sounds.
- Discover trending sounds and apply to the brand.
- Create meme-style videos.
- Model for the brand, take lifestyle photoshoots with new products.
https://www.tiktok.com/@thecoldestwater
Job Type: Part-time
Pay: $15.00 per hour
Benefits:
- Employee discount
- Paid time off
Schedule:
- 4 hour shift
- Self-determined schedule
Application Question(s):
- Link a video that you have created (Youtube,Tiktok, Instagram Reel)
Work Location: Hybrid remote in Schenectady, NY 12308
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