Blu Banyan is an award-winning NetSuite Solution Partner and SuiteApp developer with extensive experience in ERP consulting, implementation and professional services, especially in the solar, manufacturing, wholesale distribution, and apparel sectors.

Who we are

Our mission at BluBanyan is to enhance and accelerate our client’s success through product and service expertise and innovation, with complete customer commitment in all that we do. Whether for new implementations, BluBanyan products to special projects, ongoing support, extra training our expert teams consistently help clients meet their goal of superior business outcomes, and string ROI on their investments. We achieve this by fully engaging with the particular challenges of each client’s business, developing solutions that address explicit and implicit barriers to achieving greater productivity and profitability. We take our role as global citizens seriously and donate 5% of our annual profits to worthy non-profit organizations.

Come grow with us!

Great people are the foundation of what makes our business culture. We will nurture your talent in an inclusive culture that values diversity, helping to guide you in your career goals and aspirations. Our focus on emerging technology solutions along with our commitment to internal career growth and exceptional client value ranks our company amongst the top places to work. Learn more about what working at BluBanyan can mean for you!

https://blubanyan.com/about-us/

It is the product manager’s mission to ensure that the market understands the value of the company’s product and drives demand and product adoption. You will thrive in the area between product management and marketing while being the subject matter expert in the market and in the product itself.

Key Responsibilities

• Thrive on being a market, customer, and product expert — so you can communicate the value of your company's offerings with confidence.
• Drive the pipeline for demand generation/lead gen, including creating high-value, clickable content, case studies, videos, blogs, and social media, on LinkedIn, Twitter, etc. (tying back to SEO and Product/company message/brand)
• Determine the type of advertising and marketing content, such as print, digital or social media, email copy, campaign copy, webinars, etc. that needs to be created and distributed.
• Work closely with Marketing Ops (email, web, metrics, digital mediums) and Sales Ops to ensure consistency and continuity of campaigns.
• Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content. Work in a fast-paced environment with daily social media feeds, bi-weekly blogs, monthly webinars, and other mediums to drive demand.
• Write content or work with in-house or external writers and other content creators to create the desired content.
• Work diligently to evaluate metrics on content performance, and campaign performance, with a focus on optimization.
• Own all go-to-market launches, delivering high-quality messaging and screenshots that communicate the value of new or enhanced functionality.
• Manage strategic initiatives and programs to drive new customer adoption and help existing customers get software updates and get more value out of our software.
• Conduct market assessments to identify changes, trends, and competitors’ information and evaluate how these factors may impact Division margin and revenue.
• Manage metrics and budgets to optimize the lead gen process online and offline.
• Assist with strategic initiatives and programs to drive new customer adoption and help existing customers get more value out of our products

Qualifications

• 7 plus years of experience as a product manager in a software business or other related business.
• Exudes passion for technology, bringing products to life, and evangelizing client success
• Possess a unique blend of business acumen, technical aptitude and storytelling skills
• Promotes a learning mindset combined with a can-do attitude
• Presenting business and technical content in engaging talks
• You are a high-performing self-starter, who has experience working in fast-paced environments, supporting multiple initiatives
• You are passionate about writing creative, interesting, and engaging communications that people open, click, tap, and share
• Knowledge in the solar and/or construction industry is a plus
• Familiarity with HubSpot and ZoomInfo Marketing OS is a plus

This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job.

Benefits

• 
  100% Fully remote

• Limited travel < 10%

• Health, dental, vision

• 401k

• Generous PTO

• Company resources provisioned

• Professional development/certifications

• Direct hire