Our Loews Hotels & Co Home Office teams provide support to all our properties throughout the United States and Canada. Our talented teams provide guidance over strategic planning, operations, revenue management, communications, marketing, finance, human resources, and information technology. This position is based at the Loews Hotels & Co Business Services Center in Franklin, TN.
**The ideal location for this role is Nashville, TN. although consideration for other locations for remote workplace flexibility is offered.**
Purpose:
The Marketing Manager (MM) is responsible for implementing and executing the strategic marketing plans established by the Director of Hotel Marketing Strategy (DOHMS) and the Directors of Sales & Marketing (DOSMs) at the individual properties.
Work Perks:
- A remote work schedule
- Competitive health & wellness benefits, 401(K) & company match
- Paid Sick Days, Vacation, and Holidays
- Training & Development opportunities, career growth
- Bonus eligibility
- Hotel discounts
- A supportive and collaborative work environment
Essential Functions and Responsibilities:
- Serving as a resource to the hotels in researching opportunities and providing tactical execution when demand and revenue generation are identified.
- Own the tactical action items of hotels’ marketing plans and working with the Marketing Project Manager to ensure deadlines are met and projects are managed in alignment with the expectations of the hotels and commitments to internal and external stakeholders.
- Working directly with the National Sales team on property specific opportunities secured in preferred partner agreements to ensure that visibility, preferred placements, offers, and promotions for our hotels are optimized and promoted across all available channels.
- Working with the DOHMS to provide due diligence in supporting the proactive marketing plans while being flexible and anticipatory to pivot plans as needed to ensure relevance and results for the individual properties.
- Overseeing collateral management to ensure proposals, sales brochures, promotions, etc., are all up to date and that the sales team has readily available access for client sales calls, tradeshows and digital distribution.
- Working with the property DOSMs and the Corporate Director of Sales Operations to ensure all sales tools and all property placements are optimized, this includes but is not limited to iSales, TrueTours, Cvent Profiles, preferred placements, wedding sites, and the overall digital representation of the properties on all non-branded, non-earned media sites.
Key Stakeholders & Reporting Responsibilities:
- The MM report to and work closely with the DOHMS to execute the individual hotel marketing plans as well as provide any due diligence for modifications to the plans to ensure relevancy and impact to the properties financial performance.
- Act as a resource for the DOHMS to collate the needed content to execute on any digital marketing initiatives, including but not limited to due diligence, copy/content and comp set data.
- Interact directly with the Hotel Sales and Marketing Leaders and serve as a resource to not only provide comp set and industry intelligence for all scheduled meetings, but also provide real time updates for suggested optimization where an opportunity is identified, including but not limited to preferred partner placements, profile optimizations (i.e Cvent, OBT), etc.
- Serve as a resource to the hotels for special marketing projects as it relates to demand generation and execution. Hotels will communicate special needs in real time and MM will relay the information throughout the Marketing team to put at strategy together to positively impact the hotel. Oversee any marketing related action plans to ensure content capture and deadline management.
- Directly interact with the Area Directors of PR to ensure Brand compliance on all marketing initiatives, to garner copy and/or content specific to individual property marketing placements or initiatives. A cadence of meetings will be established. For purposes of clarity the Area Director of PR will oversee all partnerships and property activations and will engage with the Property Marketing Lead on execution. The MM will not engage in partnerships and activations unless otherwise discussed with SVP, Sales and SVP, Brand & communication.
Qualifications:
- Must possess leadership and initiative in getting the job completed and ability to meet deadlines while managing multiple projects
- Results driven; highly detail oriented with the ability to manage large volumes of data
- Advanced skills in MS Excel, MS Word, and MS PowerPoint; experience with databases
- Ability to analyze data and follow through on action plans
- Business Acumen
- True Brand ambassador
- Must be able to communicate effectively and efficiently with all levels within the company
- Must be able to speak, read, write and comprehend English
- Regular attendance in accordance with Company guidelines
Education:
- BS/BA degree in sales, marketing, hospitality management, or similar/relevant discipline required
Experience:
- 3+ years of marketing experience required
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